Corporate Identity

IDENTITY

Corporate Identity

FIRST GROUP corporate identity

A company that puts client safety first

PHILOSOPHY

Management Philosophy

FIRST GROUP works to three standards: Professional · Responsibility · Objective.

  1. PProfessional

    Professional

    The mindset and conduct of a true professional.

    • Young, original business marketing (home shopping, online retail, overseas markets)

    Creative strategy that finds a competitive edge

  2. RResponsibility

    Responsibility

    Doing our utmost in every assignment we accept.

    • Contributing to our clients' growth through accountability
    • Building brand value and image that sets them apart

    Where ideas meet strategy to maximise results

  3. OObjective

    Objective

    Continuous progress through goals, execution and challenge.

    • Realising goals with proven capability and experience
    • Objective feedback from security professionals

SYMBOL

Meaning of the Symbol

FIRST GROUP symbol — the phoenix
  • The ovalForward-looking youth
  • BlueTruth · trust · youth · spirit · peace
  • The phoenixSacrifice · passion · prosperity · eternity
Guided by a forward-looking philosophy, we put our clients first, deliver service that moves them, and work to stand tall as a company in the international market.